Privacy Policy

Last Updated: 08/11/20

This privacy policy applies between you, the User of this Website and SJ Whiteley, the owner and provider of this Website. SJ Whiteley takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. This privacy policy should be read alongside, and in addition to, our Terms and Conditions. Please read this privacy policy carefully.

1. In this privacy policy, the following definitions are used:

TERM	DEFINITION
Data	collectively all information that you submit to SJ Whiteley via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Cookies	a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);
Data Protection Laws	any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR	the General Data Protection Regulation (EU) 2016/679;
UK and EU Cookie Law	the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
User or you	any third party that accesses the Website and is not either (i) employed by SJ Whiteley and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to SJ Whiteley and accessing the Website in connection with the provision of such services; and
Website, Site	the website that you are currently using, https://sjwhiteley.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation:

a. the singular includes the plural and vice versa;
b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
c. a reference to a person includes firms, companies, government entities, trusts and partnerships;
d. “including” is understood to mean “including without limitation”;
e. reference to any statutory provision includes any modification or amendment of it;
f. the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

3. This privacy policy applies only to the actions of SJ Whiteley and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, SJ Whiteley is the “data controller”. This means that SJ Whiteley determines the purposes for which, and the manner in which, your Data is processed.

Data collected

5. We may collect the following data, which includes personal data, from you:

a. name;
b. contact information such as email addresses and telephone numbers;
c. demographic information such as postcode, preferences and interests;
d. financial information such as credit / debit card numbers; in each case, in accordance with this privacy policy.

How we collect data

6. We collect data in the following ways:

a. data is given to us by you; and
b. data is collected automatically.

Data that is given to us by you

7. SJ Whiteley will collect your data in a number of ways, for example:

a. when you contact us through the site, by telephone, post, email or through any other means;
b. when you make payments to us, through this site or otherwise;
c. when you elect to receive marketing communications from us; in each case, in accordance with this privacy policy.

Data that is collected automatically

8. To the extent that you access the site, we will collect your data automatically, for example:

a. We automatically collect some information about your visit to the site. This information helps us to make improvements to site content and navigation, and includes your IP address, the date, times and frequency with which you access the site and the way you use and interact with its content;
b. We will collect your data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the site, see the section below, headed “Cookies”.

How personal data is used

9. We may use the information we collect about you for various purposes, including to:

a. personalise and improve your online experience;
b. complete a transaction;
c. fulfil a transaction;
d. confirm your order;
e. give you updates about your order status;
f. notify winners in contests and sweepstakes;
g. respond to requests, comments, or questions, and to provide support;
h. improve the site, our marketing efforts, and other products and services we may offer;
i. monitor and analyse trends, usages, and activities of visitors to the site;
j. send you marketing communications;
k. contact you regarding your use of the site or, at our discretion, changes to our policies;
l. prevent fraud or other misuse of the site;
m. comply with legal requirements, industry standards, and our policies;
n. for any other purposes, with your consent; in each case, in accordance with this privacy policy.

Data shared with third parties

10. We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process orders and send your delivery). When we use third party service providers, we disclose only the personal information that is necessary to deliver that service.

When you are using our secure store pages, your payments are processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have questions regarding secure transactions then please contact us.

Data retention

11. To make sure we meet our legal data protection and privacy obligations, we only hold on to your information for as long as we actually need it for the purposes we acquired it for in the first place.

In most cases, this means we will keep your information for as long as you continue to use our services, and for a reasonable period of time afterwards if you stop doing so. After that we will delete it other than where we lawfully can keep any data for audit or legal reasons.

Unless a longer data retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted. Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.

How data is protected

12. We take all reasonable steps to protect your personal information, including internal and external security, restricting access to personal information to those who have a need to know and maintaining technological products to prevent unauthorised computer access.

SJ Whiteley uses technical and organisational security measures to protect your data from manipulation, loss, destruction or unauthorised access. As far as possible, personal data that you provide to us will be encrypted to prevent them being misused by third parties. SJ Whiteley secure server software (SSL) is the industry standard and among the best software available today for secure commerce transactions. It encrypts all of your person information, including your name and address, so that it cannot be read as it travels over the Internet.

However, while SJ Whiteley maintains high standards in protecting your security, no transmission over the Internet or storage of information on servers connected to the Internet can be guaranteed to be absolutely secure.

Your rights

13. You have the following rights in relation to your data;

a. the right to be informed;
b. the right of access;
c. the right to rectification;
d. the right to erasure;
e. the right to restrict processing;
f. the right to data portability;
g. the right to object to processing.

14. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your data), please contact us via this email address: info@sjwhiteley.com

15. If you are not satisfied with the way a complaint you make in relation to your data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.

16. It is important that the data we hold about you is accurate and current. Please keep us informed if your data changes during the period for which we hold it.

Links to other websites

17. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

18. SJ Whiteley may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of SJ Whiteley. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us.

We may also disclose data to a prospective purchaser of our business, in this instance, we will take steps with the aim of ensuring your privacy is protected.

Cookies

19. Several types of cookies are present on our site. These are cookies with the following purposes:

a. cookies necessary for the operation of the sites (necessary);
b. cookies used for audience measurement (non-necessary);
c. identification cookies;

20. Before the Website places cookies on your computer, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling SJ Whiteley to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies; however certain features of the Website may not function fully or as intended.

21. Here is the list of cookies with an explanation of their use:

Cookie	Description
Cookie Consent Popup (cookielawinfo-checkbox-necessary)	The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category 'Necessary'.
Cookie Consent Popup (cookielawinfo-checkbox-non-necessary)	The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category 'Non-Necessary'.
Google (_ga)	Registers a unique identifier used to generate statistical data on how the visitor uses the site. See Google's privacy policy
Google (_gat_gtag_UA_178756961_1)	Set by Google. Used for Google Tag Manager. See Google's privacy policy
Google (_gat)	Used by Google Analytics to drastically decrease the request rate. See Google's privacy policy
Google (_gid)	Registers a unique identifier used to generate statistical data on how the visitor uses the site. See Google's privacy policy
Google (1P_JAR)	Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. See Google's privacy policy
Google (CONSENT)	Set by Google. Used for Google Tag Manager. See Google's privacy policy
Stripe (__stripe_mid)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (__stripe_orig_props)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (__stripe_sid)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (_fbp)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (cid)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (docs.prefs)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (expanded-topics)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (recent-views)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (scfc)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
Stripe (site_sid)	Our payment service (Stripe) uses cookies to identify users, detect potential fraudsters, save user preferences and to enable SJ Whiteley to process payments without storing any credit/debit card information on its own servers. See Stripes's privacy policy
WooCommerce (woocommerce_cart_hash)	Helps WooCommerce determine when cart contents/data changes. See WooCommerce's privacy policy
WooCommerce (woocommerce_items_in_cart)	Helps WooCommerce determine when cart contents/data changes. See WooCommerce's privacy policy
WooCommerce (woocommerce_recently_viewed)	Powers the Recent Viewed Products widget. See WooCommerce's privacy policy
WooCommerce (wp_woocommerce_session_)	Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. See WooCommerce's privacy policy

General

22. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

23. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

24. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

25. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this Privacy Policy

26. SJ Whiteley reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the site and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact SJ Whiteley by email at info@sjwhiteley.com